Many entrepreneurs believe in having a diverse set of products and services. After all, it can be a great strategy, business-wise, as it helps attract a diverse set of clients. However, the intuitive Nidah Barber is boldly going against the grain by focusing on one niche. She is the owner and founder of The Peel Connection in Beverly Hills, a venture specializing in providing chemical peels.
With an extensive experience of over 12 years in the field, the licensed esthetician has performed over 30,000 chemical peels. Utilizing her unrivaled knowledge in the field, she is the only professional to have developed a wide range of chemical peels for virtually any body part.
Proudly sharing her accomplishments, the outstanding woman said, “There is no one alive who has done more than me. I have created the famous foot peel, as shown on Insider Beauty and Refinery 29, called SmoothPeel for feet. I also have the driver’s peel, a back peel, a leg peel, etc.”
But like most people, the inspiring woman’s victories did not happen overnight. Looking back on her journey, she said, “I believe the key to my success is believing in what I do and always knowing there is more to learn. When you are open to learning more, things can only progress and get better. If you can make a person’s experience and result better or are constantly finding ways to do so, there is no way you can lose, especially if you are willing to work at it. I am very driven and passionate about what I do, so none of this seems like work at all. It’s just challenging to me in a good way.”
Because of this, the visionary has solidified her reputation as the leading industry authority and earned the distinction of peel expert. On top of that, her brand is truly one-of-a-kind as it is the only specialized chemical peel place in the world.
When asked what inspired her to pursue such a specific venture, she explained, “I got into this industry by receiving a chemical peel over 12 years ago. It was such an instant transformation to my face of seeing brightness and a smoother complexion that I was hooked. So I started researching all different types of chemical peels and acids. And then set out to become a licensed aesthetician only offering chemical peels.”
As a testament to Nidah Barber’s commitment to her craft, she has recently added the BabyBum peel to her impressive product line. Not only that, but the professional has also demonstrated an incredible dedication to innovation. During the pandemic, she developed the first professional home peel with a two-step layered application.
Aside from her undeniable expertise, what people love about the esthetician is her passion for clients. She always looks out for their best interest by offering them much-needed advice. For example, she provides valuable insights to beginners and shared, “My tip is to always start with the least invasive procedure on your skin. Chemical peels are a great way to get results without causing trauma to the skin.”
Moving forward, Nidah Barber intends to scale the success of The Peel Connection. Her long-term goal is to bring her brand to the national scene and have it recognized as the top chemical peel company.
But most importantly, she hopes her efforts will help destigmatize chemical peels. She plans to use her influence and show people that offering a layered approach of chemical peels with moderate percentages is the best way. In doing so, the public will realize that chemical peels do not have to be very aggressive to accomplish great results.