In an era where digital content reigns supreme, HYPR, a media and talent agency originally founded in Australia and New Zealand, is taking a bold step to bridge the gap between two major markets: Australia and the United States. With their expansion into the US, HYPR aims to create new opportunities for influencers, content creators, and brands on both sides of the Pacific. By leveraging their expertise in social media management, talent representation, and influencer marketing, HYPR is creating a path for Australian talent to break into the US scene while offering American influencers access to the dynamic Australasian market.
Opening Doors for Australian Influencers in the US
For years, Australian and New Zealand-based content creators have faced unique challenges when it comes to breaking into the US market. Although the talent pool in these countries is vast, gaining recognition in the United States—a major hub for influencers and digital marketing—has often seemed out of reach. That’s where HYPR comes in.
“We are incredibly excited about our new partners in the US and the work we have done so far,” says HYPR co-founder Aiden Hiko. “Australia has been incredibly successful for us, and we look forward to bridging the gap between Australia and the United States for content creators to take that next step.”
HYPR’s expansion into the US represents a significant shift for Australian influencers, providing them with the opportunity to collaborate with global brands, attend high-profile events, and engage with a larger audience. For creators who have often found themselves limited by geography, HYPR’s US move offers a way to connect with the heart of the influencer economy.
Leveraging Esports to Build Global Connections
HYPR’s origins lie in esports, a thriving industry that has helped shape the agency’s expertise in digital content creation and influencer management. Before launching HYPR, the agency’s founders were at the helm of Australia’s top esports team, the Chiefs Esports Club. This background in competitive gaming gave HYPR a head start in understanding how to manage talent in a fast-paced, high-stakes environment—skills that are now being applied to the broader influencer and digital content industry.
Esports provided HYPR with a launchpad for developing relationships with major brands like Red Bull and Westfield, and the agency quickly transitioned into managing talent across a wide range of industries, from gaming to fashion to entertainment. Their deep knowledge of the esports scene also gave them an edge when working with brands in the iGaming industry, a sector in which HYPR has become a leader.
This foundation in esports is key to HYPR’s global expansion strategy. Esports is a global phenomenon, and the skills and relationships developed in Australia’s competitive gaming scene have allowed HYPR to transition seamlessly into the US market. By bringing their experience with esports influencers and campaigns to the US, HYPR is helping bridge the gap between the Australian and American content creation scenes.
The US Market: A New Playground for HYPR
HYPR’s move to the United States isn’t just about helping Australian talent break into the US market—it’s about creating new opportunities for collaboration between influencers, brands, and creators from both regions. Nick Bobir, co-founder of HYPR, highlights the importance of LA’s unique position in the entertainment and influencer space.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
Los Angeles, a global hub for entertainment, is the perfect place for HYPR to extend its reach. By setting up shop in the heart of influencer culture, HYPR is offering Australian and New Zealand talent a chance to participate in major events and collaborations that would have been nearly impossible to access from their home countries. At the same time, American creators are gaining access to the growing Australian and New Zealand markets, where influencer culture is booming and ripe for expansion.
Major Collaborations and High-Profile Events
HYPR is no stranger to organizing events that capture attention on both a local and global scale. Before expanding to the US, the agency was already well known for its collaborations with top-tier brands and influencers. Notably, HYPR was responsible for orchestrating David Dobrik’s most recent birthday party in partnership with Kirgo, one of the world’s fastest-growing online casinos. The event, which blended influencer culture with iGaming, exemplifies HYPR’s ability to create impactful, cross-industry experiences that resonate with a wide audience.
Their work in the US also includes sponsoring FaZe Clan’s latest party in Los Angeles, which became so popular that the event was shut down early due to overwhelming crowds. These high-profile events are just the beginning for HYPR’s US operations, as the agency continues to build bridges between influencers and brands on both sides of the Pacific.
The Future of HYPR: Building Global Connections
HYPR’s future in the US is bright, with plans to expand their global network of influencers, brands, and creators. The agency’s website, createdbyHYPR.com, represents their official US launch and marks a new chapter in their quest to bridge the gap between Australia and the United States. By providing a platform for international talent to collaborate and create, HYPR is positioning itself as a key player in the future of global influencer marketing.
Josh Harvey, another co-founder of HYPR, is confident about the future. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” says Harvey. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
HYPR’s mission is clear: to help creators and brands cross borders, making global connections in the world of influencer marketing. As they continue to bridge the gap between Australia and the United States, HYPR’s influence in both regions is sure to grow, offering a blueprint for the future of influencer-driven content on the global stage.