In the digital era, video is no longer just a “nice-to-have” content type—it’s a core tool for business growth. While industries like fashion, gaming, and entertainment have long thrived on video marketing, an increasing number of traditionally “boring” industries are discovering how transformative video can be.

When done right, video content has the power to humanize brands, explain complex services, and connect with audiences in a way that words or images alone cannot. For businesses that once relied heavily on word-of-mouth or static advertising, video is breathing new life into their marketing strategies.

So, which industries are seeing the biggest impact from video—and how can yours be next?

The Power of Video in Transforming Traditional Industries

Let’s face it: not every industry naturally lends itself to flashy content. If you’re running a plumbing company, accounting firm, or industrial manufacturer, you might assume video won’t work for you.

That’s no longer the case.

Here’s why:

• Video drives engagement. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

• People trust people. Video allows you to show your team, your work, and your process—creating human connection.

• Google rewards it. Web pages with embedded video are 53x more likely to appear on the first page of Google search results.

Now, let’s dive into specific “boring” businesses that can harness video for massive transformation.

Industries Benefiting from Video Content

1. Accounting and Financial Services

Traditionally seen as dry, accounting firms can use video to explain complex financial concepts in an accessible manner. For example, short explainer videos on tax preparation or financial planning can demystify these topics for clients. Additionally, showcasing client testimonials and behind-the-scenes looks at the firm can build trust and transparency.

2. Manufacturing

Manufacturing companies can utilize video to showcase their production processes, highlight quality control measures, and demonstrate product applications. This not only educates potential clients but also showcases the company’s capabilities and commitment to quality.

3. Legal Services

Law firms can create videos that explain legal processes, share client success stories, or provide insights into specific areas of law. This approach makes legal services more approachable and can position the firm as a thought leader in their field.

4. Insurance

Insurance companies can use video to explain policy details, share customer testimonials, and provide tips on risk management. Animated videos can simplify complex insurance terms, making them more understandable for clients.

5. Plumbing and HVAC Services

Service-based businesses like plumbing and HVAC can benefit from tutorial videos, maintenance tips, and customer testimonials. These videos can establish the company’s expertise and reliability, encouraging potential customers to choose their services.

Strategies for Effective Video Content

• Educational Content: Create videos that answer common customer questions or explain industry-specific topics.

• Behind-the-Scenes: Showcase the people and processes behind your business to build a personal connection with your audience.

• Customer Testimonials: Share stories from satisfied customers to build credibility and trust.

• Product Demonstrations: Use video to demonstrate how your products or services work, highlighting their benefits and features.

Conclusion

Even industries perceived as “boring” can harness the power of video content to engage audiences, build trust, and differentiate themselves in the market. By focusing on storytelling, education, and authenticity, these businesses can transform their image and connect more deeply with their customers.